All things being equal, people will do business with, and refer business to, those people they know, like and trust
Thought for the week
Are you the kind of person that others trust? Do you keep your word? Are you able to act in an appropriate way in most circumstances? Do you keep confidences? Are you personally congruent with your business? When others trust you they are able to give you more. This can be more responsibility, authority, or business!
Challenge for the week
What small changes can you make this week to allow others to trust you more?