Intelligent client communications…
…increases customer revenue, retention and loyalty by maximising your existing communication channels
Each week banks send out millions of documents delivering information to their clients. When the general style and design of the content of that information hasn’t changed in over 20 years it’s not surprising that people don’t respond to the included marketing messages.
The client experience is becoming increasingly sophisticated and solutions designed to reach those clients increasingly complex. There are currently 4 levels of client communication, each level bringing more powerful results.
One profitable approach is to place marketing messages on your statements (and bin the inserts)
After months of negative media coverage it has never been as important to get your message in front of your existing clients. However, client’s preferences for digital channels of communication are growing and mailing inserts are losing their effectiveness. 63.1% of clients would prefer highly personalised statements with relevant marketing offers on the document rather than the inserts.
Account statements are the most cost effective channel through which to deliver messages to your clients. Account statements receive up to 3 minutes of attention from your client each month, which is more ‘eye-ball time’ than any other communication channel; even TV advertising.
We enable you to find quick wins today and powerful results for tomorrow
Getting the best from your client communications is not as easy as you’d think
90% of banks agree there is a drive for more personalisation of messages based on individual customer preferences… but their existing communication platforms are simply not capable of delivering.
88% of banks believe that they can grow sales revenue with more targeted messaging… but achieving this is more difficult than it seems as it requires the buy-in and coordination of multiple departments.
43% of banks realise that they need to move to one to one marketing and personalise communications through multiple channels… yet defining the ROI for the change is difficult resulting in delays and lost opportunities.
91% of banks believe that they can improve loyalty through better segmentation and more appropriate communications… but solutions are technology driven and don’t easily connect with the business needs.
Help is at hand with our tried and tested Mercury Methodology
Our Mercury Methodology assists you to…
- Review & identify underused communication channels that can yield high returns quickly.
- Build & document the business case for change whilst identifying quick wins for internal trials.
- Plan the internal project to support your requirements and ensure a fast and effective project.
- Select and buy a solution that fits your requirements based on our extensive industry experience.
- Enable & guide the implementation of your solution.
- Maximise performance by embracing best practice, reviewing results and expanding coverage.
How intelligent are your client communications?
Contact us for your FREE assessment today
Our clients say…
“What a great and valuable work this is. In my job, I see a lot of market and other research and Christina’s ability to 1) get the message across without B/S and jargon and 2) shape, but not get in the way of or distort, the key findings is impressive.”
- Elizabeth Corley, CEO, Allianz Global Investors Europe commenting on a report for the Microloan Foundation for which she is a trustee.
“Your consultant delivered the first project to ever hit its go live date in our bank’s history. We are still not sure quite how it happened but three years on and the work that was done is still commented on by our clients.”
- CIO, International Bank.